by Destiny De Guzman
New trends rise up and down in the marketing industry every year. In this article, we’ve compiled a list of five trends that your brand should take into consideration when making a new marketing strategy.
One of the best ways to grab your audience’s attention is through interactive content. Interactive content involves elements that allow the audience to participate and gain information relating to the brand’s product. This process gives the content more value, and in turn, will help their audience’s trust in the brand grow. Examples of interactive content include quizzes, assessments, polls, infographics, data visualizations, and anything that gets users to participate. Why is this form of content becoming so popular? Because it’s a passive and gentle way to push a brand and at the same time, information, to users without making audiences feel targeted.
The rising use of mobile phones has opened new doors for marketers to reach their audience. Internet traffic is now coming from more mobiles as opposed to desktops. Failing to cater your content to mobile users will make your brand miss out on a large opportunity. With this in mind, it is important to remember that it isn’t just about optimizing everything for mobile, but rather developing an adaptive mobile design approach for your brand.
Native advertising is a not-so-pushy form of marketing. It entails creating material similar to an editorial content and having it published on an online publication platform. It is less intrusive and is more on the informative side, similar to interactive content. Marketers love this form of content since it fits into users’ stream more organically, making it seem less intrusive while they are scrolling.
Livestreaming events and influential people to testify or talk to the audience of your brand is one way to easily reach out to people quickly. This growing technology will continue to push boundaries, especially considering that Instagram integrated this option in their app. Potential uses for livestream include: showing the audience how a product is made (or the process), office campus tours, etc.
Have you seen a chatbot yet? They are major game-changers that help improve 24-hour real-time communication with your audience through pre-made responses. It also helps bar out easily fixable problems so that your customer service can help out those who have serious problems. The advances in artificial intelligence allow some chatbots to even create their own responses through various algorithms and self-teaching codes. This can enable them to answer customers’ queries about basic things. Getting into this trends allows you to have a sales associate that never sleeps and can answer basic (or complex) questions.
Trends can change every day, week, month, or year. However, it is still important to take note of them and adjust your strategy accordingly. We hope that this list has helped you get with the trends and inspired you to better your marketing strategy!