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USE THESE TOP SOCIAL MEDIA MARKET RESEARCH TOOLS

Are you planning to conduct a qualitative or quantitative market research using social media? The following tools are highly recommended. Social Mention If your social media market research has something to do with trends, use Social Mention. This tool collates global user-generated content into a sheet of information. You’ll be able to see various data from more than 80 social media channel
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Augmented Reality: The Future of Advertising

by Allison Datut Augmented reality (AR) is defined as the technology in which it superimposes digital objects into the real world. Last year, many countries, including the Philippines were able to have their first taste of it through the free smart phone application, Pokemon go. It was a hit as every player had the opportunity to “catch” their own pokemon live anytime, anywhere. Later on, G
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4 Creative Ways Your Brand Can Use Instagram Stories

by Aica Azul  Instagram has become one of the fastest growing social media platforms since its recent launch of Instagram Stories in August 2016. It hit 100 million daily users in October and 150 million in January this year. Different brands have already taken advantage of this new feature by putting up their own content and ads for Instagram’s millions of daily users to see. So it’s not
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Getting The Most Out Of Your Chatbot

by Klaire Dulay In the age of social media, we have encountered different kinds of ads, activations, and interactive tools. With a great number of products and services offered in the market, it’s not surprising to see publication materials screaming the words “Talk to me!” or “Buy Me!” Throughout time, companies and ad agencies have adapted to different technological advancements and
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4 Reasons Why CRM Should be Important to You

by Destiny De Guzman  How important are your customers to you? All marketers nowadays may agree that customers are the most valuable asset to the company.  They can say this in many ways, like how location is important—so they can get to customers, or how they should have a great management team—to help employees satisfy their customers. Ultimately, all efforts are focused on satisfyin
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