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Filipino Viewership in the Digital Age

by Angel Flores  Watching videos is an inescapable part of the full social media experience. The main platforms for watching videos, aside from social media, are YouTube and Netflix. According to Zenith’s Online Video Forecasts 2017, online video viewing will increase by 20% and that global consumers spend 47.4 minutes a day viewing videos from the 39.6 minutes the previous year. This was ca
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USE THESE TOP SOCIAL MEDIA MARKET RESEARCH TOOLS

Are you planning to conduct a qualitative or quantitative market research using social media? The following tools are highly recommended. Social Mention If your social media market research has something to do with trends, use Social Mention. This tool collates global user-generated content into a sheet of information. You’ll be able to see various data from more than 80 social media channel
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How to Start Customer Journey Mapping

Through graphics, customer journey mapping provides understanding about the flow of sales and the overall customer experience. It also provides four benefits in digital marketing. Creating a customer journey map requires careful analysis of various data. You can do it on your own by following the succeeding points. Gather the touchpoints of customer interaction. A touchpoint is a way or a place
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HOW TO PROPERLY BOOST FACEBOOK POSTS FOR OPTIMAL RESULTS

Before hitting that “Boost Post” button, please take time to read this step-by-step guide on how you can properly boost your Facebook post for greater reach and engagement. Check the “Insights” tab to determine which post is best to boost. Click the “Insights” tab on the header of your Facebook page. Then, click the “Post” tab on the left. It will show you the actual number of
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4 METRICS TO MEASURE FOR SOCIAL MEDIA MARKETING SUCCESS

Aiming to establish a strong social media marketing strategy? Take note of these metrics and keep measuring them accordingly. Audience Demographics Measuring the audience demographics helps you stay on track with your target market. It gives you an insight about the location, gender, age, interests, profession and other categories of your audience, giving you the statistics of your potential cus
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