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Filipino Viewership in the Digital Age

by Angel Flores  Watching videos is an inescapable part of the full social media experience. The main platforms for watching videos, aside from social media, are YouTube and Netflix. According to Zenith’s Online Video Forecasts 2017, online video viewing will increase by 20% and that global consumers spend 47.4 minutes a day viewing videos from the 39.6 minutes the previous year. This was ca
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4 Tips on How To Make An Ad Interesting

by Allison Datu Advertising is not all about competition, but effective communication. The goal is to capture at first glance the attention and eventually the loyalty of your target consumers. Even the most successful companies need to advertise despite them being at the top of mind. It is through advertising that companies can create an added awareness to their products and in turn spark a cal
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USE THESE TOP SOCIAL MEDIA MARKET RESEARCH TOOLS

Are you planning to conduct a qualitative or quantitative market research using social media? The following tools are highly recommended. Social Mention If your social media market research has something to do with trends, use Social Mention. This tool collates global user-generated content into a sheet of information. You’ll be able to see various data from more than 80 social media channel
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How to Start Customer Journey Mapping

Through graphics, customer journey mapping provides understanding about the flow of sales and the overall customer experience. It also provides four benefits in digital marketing. Creating a customer journey map requires careful analysis of various data. You can do it on your own by following the succeeding points. Gather the touchpoints of customer interaction. A touchpoint is a way or a place
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SOCIAL MEDIA TRENDS TO ADAPT FOR HIGHER ENGAGEMENT

If your business has social media accounts but you’re not seeing enough engagement, we suggest you to start adapting the following social media trends. They have worked wonders on brands across the globe. They could also be profitable for your business. Instagram Stories Instagram users with over 10,000 followers can add a link to their stories. This is a big deal since the only other place to
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