Over the past years, brands have capitalized on using video as a platform for content marketing. What then seemed to be a trend has turned into a promising vehicle furthering brands’ relevance in the Filipino market. How? By producing narratives that connect to the...
What separates superstars like Beyonce, Bruno Mars and Lady Gaga from other artists who were once on top of their game? The answer: It’s their ability to stay relevant despite the changing of the times. The same can be said about digital marketing. Being relevant...
In its tenth year, the IMMAP DigiCon is bigger than ever with ten breakout sessions for each of their topic categories, including Branding and Marketing, Search and Social, Content, Creative, Media, E-Commerce, Loyalty, CRM & Analytics, Research and Measurement,...