A2P (Application To Person) and API (Application Program Interface) may sound like very technical terms but they’re actually very practical and can be relevant to your business. A2P Is basically the gateway that sends automated messages from a brand or a database that...
Select members of the Rising Tide team were invited by GetCRAFT to attend their workshop on Sponsored Content and Influencer Marketing. The training dove deep on topics such as understanding the difference between Content Marketing and Native Advertising, identifying...
What separates superstars like Beyonce, Bruno Mars and Lady Gaga from other artists who were once on top of their game? The answer: It’s their ability to stay relevant despite the changing of the times. The same can be said about digital marketing. Being relevant...
The start of the year is usually the time when individuals take a pause to look back at the year that was, and plan their next steps for the year ahead. The same applies to most businesses. It is the perfect time to set goals, adjust strategies, and assess what will...
2016 had been a great year for digital and mobile marketers, with the rise of different platforms that inspired them to be more creative with their content. Wence Wenceslao, Group Head of Rising Tide, shares her insights on trends that took over 2016, as well as...
2017 is looking bright! Google and Temasek conducted a joint study called “e-conomy SEA: Unlocking the $200 billion opportunity in Southeast Asia” which explores the opportunities in digital, specifically in e-commerce. For brands and businesses, 2017 is the prime...