Rising Tide

Mother’s Day Videos That Have Touched Our Hearts

Mother’s Day Videos That Have Touched Our Hearts

Over the past years, brands have capitalized on using video as a platform for content marketing.  What then seemed to be a trend has turned into a promising vehicle furthering brands’ relevance in the Filipino market. How? By producing narratives that connect to the...
Valentine’s Day Campaigns We Can’t Help But Love

Valentine’s Day Campaigns We Can’t Help But Love

What separates superstars like Beyonce, Bruno Mars and Lady Gaga from other artists who were once on top of their game? The answer: It’s their ability to stay relevant despite the changing of the times. The same can be said about digital marketing. Being relevant...
2017: A Video-First Year

2017: A Video-First Year

The start of the year is usually the time when individuals take a pause to look back at the year that was, and plan their next steps for the year ahead. The same applies to most businesses. It is the perfect time to set goals, adjust strategies, and assess what will...
2017 Mobile and Digital Trends by Rising Tide

2017 Mobile and Digital Trends by Rising Tide

2016 had been a great year for digital and mobile marketers, with the rise of different platforms that inspired them to be more creative with their content. Wence Wenceslao, Group Head of Rising Tide, shares her insights on trends that took over 2016, as well as...
$19 billion digital opportunity for the Philippines

$19 billion digital opportunity for the Philippines

2017 is looking bright! Google and Temasek conducted a joint study called “e-conomy SEA: Unlocking the $200 billion opportunity in Southeast Asia” which explores the opportunities in digital, specifically in e-commerce. For brands and businesses, 2017 is the prime...
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