What makes a video watchable
If content is king, then we can call video the king of kings. Among all types of digital content, video is said to deliver the highest engagement and conversation rate for brands. Audiences are more likely to watch a video than read an entire paragraph of branded...
Why you should look at news values to predict virality
People have been consuming news ever since the printing press was invented. Before that, local town criers announce the latest happenings as they stand in front of crowds in town plazas. And why? This is because people have what is called the “awareness instinct” or...
Rising Tide attends Content 360
Rising Tide participated in Content 360 Philippines which tackled content marketing, distribution, conversion, and metrics. It was held at the SMX Convention Center in SM Aura on May 25, 2016. Notable speakers include Carlos Palma of Havas Media Ortega, Chette...IMPROVE YOUR BUSINESS WITH US
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