content marketing

2017 Father’s Day videos that inspired us

2017 Father’s Day videos that inspired us

by Maria Isabel Mallari  Father’s Day happens every year and brands have stepped up the game by creating different types of online ads that appeal to families. Branded videos, promos, and posters show love and appreciation to all the hardworking dads out there. In the...
What makes a video watchable

What makes a video watchable

If content is king, then we can call video the king of kings. Among all types of digital content, video is said to deliver the highest engagement and conversation rate for brands. Audiences are more likely to watch a video than read an entire paragraph of branded...
Why you should look at news values to predict virality

Why you should look at news values to predict virality

People have been consuming news ever since the printing press was invented. Before that, local town criers announce the latest happenings as they stand in front of crowds in town plazas. And why? This is because people have what is called the “awareness instinct” or...
Rising Tide attends Content 360

Rising Tide attends Content 360

Rising Tide participated in Content 360 Philippines which tackled content marketing, distribution, conversion, and metrics. It was held at the SMX Convention Center in SM Aura on May 25, 2016. Notable speakers include Carlos Palma of Havas Media Ortega, Chette...
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