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Insights

Branded Content Experiences vs. Traditional Ads

Branded Content Experiences vs. Traditional Ads

The era of straightforward advertising may be over. Brands and companies now realize that customers do not want to simply look at products and their specifications. Consumers now want an entertaining and immersive experience that would make them feel good about the...
Government Pages That Win in Social Media

Government Pages That Win in Social Media

Over the years, government offices in the country have earned a notorious reputation for being inefficient in disseminating information and providing services to citizens. You might have previously heard some reports of faulty government help desks or might have...
Different campaign executions you can do with SMS

Different campaign executions you can do with SMS

The future is now and mobile marketing is the next big thing. Mobile is unlocking possibilities for brands and marketers. SMS, a huge component of mobile marketing, still proves to be an effective way to advertise to customers. As a brand manager or marketer, you may...
10 Things We Learned From IMMAP DigiCon: The Power of X

10 Things We Learned From IMMAP DigiCon: The Power of X

In its tenth year, the IMMAP DigiCon is bigger than ever with ten breakout sessions for each of their topic categories, including Branding and Marketing, Search and Social, Content, Creative, Media, E-Commerce, Loyalty, CRM & Analytics, Research and Measurement,...
What makes a video watchable

What makes a video watchable

If content is king, then we can call video the king of kings. Among all types of digital content, video is said to deliver the highest engagement and conversation rate for brands. Audiences are more likely to watch a video than read an entire paragraph of branded...
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