The era of straightforward advertising may be over. Brands and companies now realize that customers do not want to simply look at products and their specifications. Consumers now want an entertaining and immersive experience that would make them feel good about the...
Over the years, government offices in the country have earned a notorious reputation for being inefficient in disseminating information and providing services to citizens. You might have previously heard some reports of faulty government help desks or might have...
The future is now and mobile marketing is the next big thing. Mobile is unlocking possibilities for brands and marketers. SMS, a huge component of mobile marketing, still proves to be an effective way to advertise to customers. As a brand manager or marketer, you may...
Social media has significantly changed the way brands and consumers interact. From feedback cards and customer service hotlines, brands have now adopted a social media approach in providing consumers with great customer service experiences. Through their official...
In its tenth year, the IMMAP DigiCon is bigger than ever with ten breakout sessions for each of their topic categories, including Branding and Marketing, Search and Social, Content, Creative, Media, E-Commerce, Loyalty, CRM & Analytics, Research and Measurement,...
If content is king, then we can call video the king of kings. Among all types of digital content, video is said to deliver the highest engagement and conversation rate for brands. Audiences are more likely to watch a video than read an entire paragraph of branded...